McLaren Sports Series winning customers away from Porsche, Ferrari, Lamborghini

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By  Anthony Crawford

McLaren Automotive, the Fledgling British Sports car brand that only started building road cars in 2011, is already stealing ‘conquest’ sales from more established marques like Porsche and Audi.

Founded by New Zealand racing legend, Bruce McLaren in 1963, as Bruce McLaren Motor Racing, the brand is steeped in top-level motor racing history, having notched up no less than eight Constructors Championships and 12 Drivers Championships in Formula 1 alone.

That kind of racing pedigree seems to have plenty of appeal, especially the entry-level Sports Series, which includes the 540C, and 570 model range, though a bit unexpected, according to Tom Taylor, Product Manager, Sports Series, who spoke with CarAdvice at the recent launch of the 570S Spider, in Spain.

“When we first launched the car, we expected around 50 per cent of Sports Series customers to be existing McLaren owners who were adding to their 650S or 12C, when in actual fact, 91 per cent are totally new to the brand. It proves the point with Sports Series that we are reaching a new audience.

“Now, of that 91 per cent, there’s a large percentage of Porsche 911 and Audi R8 owners trading their cars in for Sports Series cars. But what surprises us most are the numbers of Ferrari 458 and Lamborghini Huracan owners that have traded their cars in for one of our Sports Series cars.”

Source: 
caradvice
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