Why Container Shipping Needs Data Transparency


Dr. Yvo Saanen, Commercial Director and Founder of TBA, an industry-leading consultancy, simulation and software specialist for ports, terminals and warehouses, has explained how data transparency throughout the supply chain could create efficiencies for the container shipping industry.

For TBA’s fourth video of the AI and Automation series (above), Dr. Saanen has warned that digital learning is being held back by many key logistics stakeholders not wanting to share data.

In the interview, Dr. Saanen said: “In the container industry, or the supply chain, we still see this middleman playing quite a powerful role.

“He sits on the information and is reluctant to give it away.”

Dr. Saanen, who will be speaking at Port Technology’s Container Terminal Automation Conference, has built up his expertise in container terminal simulation over more than two decades.